Project Scope
Pick & Mix Juice Bar is changing its name to Remix! Smoothies & Juice You have been selected to design their new logo and website.
Pick & Mix Juice Bar's existing site, www.pickmixjuicebar.com, lacks the polish and modern design aesthetic that one would expect to see when paying up to $11 for a cup of juice. The current website contains lots of information about philosophy, process, and product but falls short in terms of actual “look and feel”.
The client would like to expand the depth and breadth of the information on their main page and create more of a visual impact when people navigate to the site. You may use content from any other pages within the Pick & Mix Juice Bar website to expand the messaging of the home page.
In addition to the homepage, you need to design a new logo reflecting the name change and aesthetic upgrade.
Navigation must be consistent with the existing site but you have a lot of latitude in terms of message and content. Ultimately, your goal is to make people understand the benefits of buying this product over grocery store bought juices and smoothies which are much less expensive.
Deliverables
~Rebranded Logo
~Homepage
