Create brand elements and packaging for a craft brewery.
~Brewery logo
~Three individual beer label/packaging designs, your choice from the provided set. You may elect to do either bottles or cans.
~Caps
~Neck labels
~Body labels
~Six-pack design (for one beer of your choice). Six-packs must be composed of large design fields at multiple orientations, no six-pack rings.
~Homepage Mockup (non-functional)
~Billboard, designed to work in this free mockup.
Since you are doing three separate bottle designs, a word about the design system is in order. A design system needs to exist, but not be as obvious as in other package design; each flavor of beer must be able to stand on its own with consumers. However, people will often purchase one beer because they like another from the same brewery, and the designs need to have a system in order for consumers to make the connection. You will also note that each set of beer flavors follows a theme, thus a natural connection from beer to beer
