Project Scope
Create a logo and packaging for a high-end ice cream producer.
Company Information:
Name: Cold Fusion Creamery
Product: Artisan Ice Cream
Price: $7.99 per pint
Availability: "Brick and mortar" creamery locations in Phoenix and Scottsdale, online, and at select grocery stores such as Whole Foods, Wegmans, Dean & Deluca, and Trader Joe's.
Deliverables
~Logo for Cold Fusion Creamery
~Pint-container packaging for one of the following flavors (your choice):
Burnt Marshmallow
Sea Salt Caramel Truffle
Huckleberry Swirl
Mayan Chocolate
Rum Raisin
Vegan Strawberry
Old-Fashioned Vanilla
Designers are responsible for all packaging copy, including, but not limited to, ingredients, romance copy, regulatory information, and barcode. This information can be easily gleaned from existing ice cream packaging and research.
You will also be assigned a "buzzword" taken from the vast misunderstood lexicon of "the client". This buzzword is intended to provide art direction to the project but is very open for interpretation. When presenting your design you must articulate how the buzzword relates to your solution